Deploy Report Model without VS

Is it possible to deploy report models without Visual Studio?
I ask this for when it comes to deploy an ASP.NET project to a
customer that includes reports and they would like to use the Report
Builder.
I've heard use of the RS Web Service but I have not seen any code.
This would normally be a one time event at time of deployment to
production but could involve future updates. These future update
deployments would not be possible with VS (except for the actual
editing of the update).I've used rs.exe to create folders, datasources, and reports, but what
I'm conerned about is the Models folder, the datasource view and
anything else that the "Report Builder" needs before it can be run for
the first time by the end users.